The National Retail Federation reports that Halloween continues to grow in importance amongst adults and children. Crafting opportunities abound and retailers who promote a wide range of projects that are harvest-season related, extending beyond All Hallows Eve will encourage crafting for Thanksgiving as well.
Palette
Orange, royal purple and green is the newest- consider how the non-seasonal prints may work for Mardi Gras as well. Also the traditional orange and black refreshed with gray and white.
Trends
Paper and embellishment collections that feature traditional Halloween themes of jack-o-lanterns, witches,bats and ghosts but the coordinates will transcend the season allowing customers to invest in papers with more “mileage.”
Some vendors have gone with a more autumnal/harvest season approach. These collections featured autumn leaves, pumpkins and stylized wildflowers. These collections transition especially well into Thanksgiving so consider projects that do dual duty as Halloween and Thanksgiving décor with a little bit of sprucing.
Take a look at all of the product featuring friendly owl images and trees that were so hot at CHA-Winter and look at how you can make them new again with a harvest owl twist.
Projects
Candy bag packaging- demonstrate rubber stamping on paper or acetate bags, creating bag toppers for cellophane bags. Show bags tied with ribbons and coordinating tags and embellishments
Table Top Décor-Colorful die cut leaves look beautiful strewn along a table. Customers can cut their own with dies you sell- or fill in down time by doing the cutting and selling packages of pre-cut leaves. Die cuts also can be attached to wooden sticks and tucked into plants as a decorative element.
Decorated Baskets and Treat bags-Embellishments, stamping, die cuts and even fabrics printed with digital images also work as functional décor.
Cards-Folks will be looking for ideas for cards and especially party invitations.
Products
Check out the Websites of your favorite retailers for products that you can have delivered immediately.
,
Paper Adventures-The Jeepers Creepers incorporates many hot trends including the 1970’s style owl, orange and orange and purple palette. Check out the woodblock tree paper and the allover spiderweb print.
www.anwcrestwood.com
Sizzix-Halloween by Brenda Pinnick includes Sizzlits 3-Die Sets and Strip Dies, Sizzix Originals Dies, Sizzix Bigz Dies and Sizzix Texturz and Sizzix Clear Stamps.
www.sizzix.com.
Moxxie-Eye of Newt Collection includes double sided papers, witch body parts (think of the witches legs under the house in Wizard of Oz, stickers and rub-ons.
www.gotmoxxie.com.
Little Yellow Bicycle-Frightful has plenty of options in the traditional orange and black combine the papers and punch out s with a black haunted house chipboard album.
www.mylyb.com.
Scrapbook Adhesives by 3L-Their black adhesives are the perfect sticky note for the dark toned papers. Be sure to include some in your Halloween as well as core displays.
www.scrapbook-adhesives.com.
Crafty Secrets-Halloween stamp sets- if your customers love vintage images these will appeal.
www.craftysecrets.com.
Me and My Big Ideas-Cornucopia is a lovely fall leaves-themed collection in autumnal tones tat would work well as table décor. The coordinating Soft Spoken line embellishments work for invitations as well as cards.
www.meandmybigideas.com.
Crate Paper-Lemongrass is not a Halloween collection but its rich color palette of tangerine, straw, lime and brown sugar combine with contemporary graphics will appeal to the paper crafter who isn’t looking for a literally translation of the holiday.
www.cratepaper.com.
DCWV-The National Retail Federation reports that one in 10 people will dress up their pet at Halloween. Move some of DVWV Pet line into your Halloween display to encourage crossover.
www.diecutswithaview.com.
Hero Arts-The Turkeys and Pumpkins collection is a great example of how the autumn season can be drawn out and maximized with cute and classic images of traditional themes as well as inspirational message- we like the owl and pirate ship.
www.heroarts.com.
